WebFrom 2009 to 2012, Olympic broadcasting revenue amounted to US$3.914 billion. Broadcasting rights also help boost other revenue streams, such as in stadia advertising, corporate sponsorship deals and naming rights, all of which acquire added value because of the visibility that broadcasting affords. WebKPMG recently hosted a virtual gathering of eight CFOs from professional sports teams across football, baseball, basketball, hockey and soccer to share leading practices and …
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